Greg's Café chain is currently launching a unique fundraising initiative to give back to the community at 22 of its locations spanning across Israel, from the north to the south. As part of this initiative, the restaurant chain will donate proceeds to the Israel Cancer Association (ICA), which aims at reducing cancer incidence and mortality in Israel.
In June, stands will be placed in the coffee chain's various locations displaying unique silicone bracelets in a grey hue, which the restaurant waiting staff will also be wearing. The waiters will offer customers a wristband for NIS 5. The proceeds from the sale of these bracelets will be entirely dedicated to the ICA.
Mr. Yair Malka, CEO of Greg's Café chain: "Greg's Café chain is delighted to donate to the Israel Cancer Association, and has enlisted its resources, employees and customers to support this noble cause, in a display of goodwill, to support ICA activities that enhance the wellbeing of patients, survivors and the general population".
Mrs. Miri Ziv, ICA Director General, thanked Greg's Café chain: "Greg's Café chain has launched a noteworthy initiative, and we thank the chain for its generous contribution to the ICA. The ICA endeavors to raise awareness about prevention and detection; these efforts have proven themselves over the years and have recorded impressive achievements. Above all else, we must continue promoting the fight against cancer".
The ICA is Israel's leading volunteer organization in the fight against cancer; its activity is made possible through public donations and is strictly independent of government funding. ICA's local activity and its proud record of achievement in the diverse areas which it has helped to promote, have earned the organization widespread public recognition, at the national and global level, as a spearhead in the fight against cancer in Israel.
The fundraising initiative will be held at 22 Greg's Café locations throughout the country, from mid-June until the bracelet inventory is cleared.
The following Greg's Café locations will be selling bracelets to contribute to ICA:
Rehovot Dizengoff Center Hadar Mall, Jerusalem Malcha Mall, Jerusalem Modiin Avnet Mall Petach Tikva (Hakanyon Hagadol) Tzomet Bilu Shopping Center Hashdera Hashviit Shopping Center, Beer Sheva Grand Canyon Mall, Beer Sheva Grand Canyon Mall, Haifa Shderot Moria, Haifa Horev Shopping Center, Haifa Lev Hamifratz Mall, Haifa Nahariya Big Fashion Nazareth Shopping Center Sharonim Mall, Hod Hasharon Gan Ha'ir Shopping Mall, Tel Aviv Givatayim Mall.