The beautifully, sunny, warm climate of our region brings with it a matter of concern- the harmful effects of sun exposure, "the dark side of the sun", which when addressed appropriately, can be prevented. Here too, the Israel Cancer Association (ICA) invests many resources to focus on this area of prevention:
The Skin Cancer Awareness Campaign has been marked for over two decades with the aim of increasing awareness of the importance of protecting oneself against the harmful effects of the sun and promoting early diagnosis of melanoma.
This campaign has placed an emphasis on educating the public in all that concerns avoiding sun exposure at dangerous hours, as well as taking safety precautions for 'sun smart' exposure and raising awareness of the importance of early detection.
As part of Awareness Month, the ICA launches a public information campaign and distributes informational materials at military bases, schools, and other locations, and is at the disposal of the general population, offering a national network of about 300 screening booths staffed by dermatologists and plastic surgeons of all healthcare funds across Israel.
Thousands of Israelis took part in the campaign this year, and many made appointments for skin examinations throughout the year. Up-to-date facts and figures relating to the disease were reported in a press release, and new research studies and other related topics were also presented.
Miri Ziv, ICA Director General: " This is the largest campaign that has been conducted in the health system, which combines forces in a unique way for the benefit of public health in Israel. This is a longtime tradition which significantly contributes to heighten awareness of the importance of potentially life-saving early detection."