Advancing the Fight against Smoking among Teens
The Israel Cancer Association invests endless resources in collaborative efforts with teen-oriented media channels to speak to teens in a language they understand. Messages are conveyed to teens in camouflaged and sophisticated ways.
The ICA has produced many TV programs in collaboration with the Kids' Channel (Arutz Hayeladim) to communicate messages that are appealing to children.
For the past three years, the ICA has been running the website www.kid.org.il , aimed at children between the ages of 5 and 13; this unique website addresses children in their language and provides a captivating and entertaining online experience alongside a learning experience which demonstrates how to protect oneself from harmful exposure to the sun and cautioning about the hazards of smoking. The website is accompanied by an announcer and does not require reading skills.
Lectures and Seminars
The ICA organizes broad-based lectures for school students within the education system across Israel and runs smoking prevention programs for teens. ICA recruits specially trained instructors to lecture to teens at schools, in community centers and within youth movements. Audio-visual materials and other tools are made available to these instructors to help them achieve their targets.
The ICA is a partner in the "Amitim" project ("Colleagues") of the Ministry of Health, which trains teens who are public opinion leaders among their peers, to act within the classroom to prevent their counterparts from picking up this hazardous habit. To date, the project has been run in numerous schools across Israel and 2006 saw an "Amitim" seminar in Arab society, held in Arabic.
Developing Comprehensive Intervention Programs to implement "Smoke Free Schools" initiative
The ICA consults and assists in the development of comprehensive programs tailored for all schools across the country, to reduce the smoking phenomenon among teens, as well as their exposure to secondhand smoke. In recent years, an emphasis has been placed on programs to implement the "Smoke Free Schools" policy.
Developing Training Programs for Schools
The ICA has initiated, written, and produced training programs and networks geared toward professional teams. One of the programs is "The Non-Smoking Class of the 2nd Millennium", in collaboration with the Dept. for Health Education and Promotion, Clalit Health Services.