Ahead of the Cervical Cancer Awareness Week, the Israel Cancer Association launched a new campaign promoting HPV vaccination, produced by BBDO Gitam on a volunteer basis.
The campaign features the voices of children who have been asked to explain what they think Papilloma means. The answers given by the children are funny, ranging from Puppy to a type of pasta. Towards the end of the segment, the narrator explains: "Papilloma. It only sounds cute. So that your children don't have to find out what it means, help them get vaccinated against HPV and reduce their risk of developing cervical cancer, mouth and throat cancer and other diseases."