In keeping with tradition, EL AL has partnered with the Israel Cancer Association to launch a unique campaign among passengers and web surfers who frequent the EL AL website. As part of this year's activity, a highly adorned miniature Book of Psalms - for a Big Cause - is being offered for sale at an affordable price of 11 dollars.
This Book of Psalms is available exclusively on EL AL flights and the company's website. All the sale proceeds go directly to the Israel Cancer Association to promote its activities for the patients - and against the disease; a donation that can save lives.
The Book of Psalms is especially practical for traveling and trips, and may also be used for reading and prayer during stopovers and flights. This is the perfect gift for any person, for good health and success.
According to Ron Macreen Director, Marketing and Cooperation Department, "In view of the success of past collaborative efforts with EL AL, we decided to enable the general public embarking on trips overseas and returning to Israel to join the fight against cancer diseases and make a donation to the Israel Cancer Association. This donation will enable the ICA to continue its potentially life-saving activities for the patients - and against the disease".
Israel Cancer Association's activities are made possible thanks to public donations, with no government funding whatsoever.