ICA launches the Breast Cancer Awareness Pink Dish Program


Big-Bullet-SQR.gif The Estée Lauder Companies, in collaboration with the Israel Cancer Association, initiated an innovative and unique concept in Israel - a Breast Cancer Awareness Pink Dish Program.


Dish in Mink By Chef Moshe Aviv


Dish in Pink by Chef Aviv Moshe


Big-Bullet-SQR.gif In October, marking International Breast Cancer Awareness Month, the top chefs of Israel's leading restaurants will be preparing something very special for you: a "Pink Dish" to be incorporated into the restaurant menus for a token fee of NIS 48; a fixed amount of the sale proceeds shall go to the Israel Cancer Association.


Dish in Pink by Chef Aviv Levi


Dish in Pink by Chef Aviv Levi

Big-Bullet-SQR.gif We invite you to visit one of these restaurants to taste the pink dishes and enjoy, while contributing to heightened awareness of the importance of early detection of breast cancer.

Big-Bullet-SQR.gif For further detailed information please visit the Pink Dish Program Website