Israel's First-Ever Race in Heels was held in Jerusalem 24 October 2013 to promote breast cancer awareness - a 60 m race for women in heels of at least 8 cm.
Watch the clip of the race here
Miri Ziv, Israel Cancer Association (ICA) Director General reported: "The ICA initiates projects on a nationwide basis, with the aim of reducing overall cancer incidence and mortality, and breast cancer incidence and mortality in particular. Public information activities, national screening programs and unique projects such as the ICA-initiated Mobile Mammography Vehicle, have led to impressive achievements in early detection screening compliance, improved cure rates and significantly lower breast cancer mortality rates among Jewish and Arab women alike. Every activity promoting breast cancer awareness bears great significance, and at this opportunity I would like to call upon all those taking part in this special race to be careful and watch their step so that they don't fall, Heaven forbid."
Yuval Braun, Saucony Israel CEO: "We are thrilled to invite you to this unique race with a different twist and an important objective: the Race in Heels to promote awareness of breast cancer issues, to be held at the launch event of the Saucony Concept Shop at the First Station - Old Train Station site in Jerusalem."
During the week of October 20-25, for every pair of shoes sold at the Saucony Concept Shop at the First Station in Jerusalem, NIS 10 will be donated to the ICA to support the fight against breast cancer. Likewise, a sum of NIS 10 from each runner's entry fee was dedicated to promoting this issue.