The Estée Lauder Companies' Breast Cancer Awareness (BCA) Campaign and the Israel Cancer Association (ICA) are launching the "This is a Pink Shirt" Project and have designed a black shirt for men and women bearing the caption: This is a Pink Shirt.
The shirts will be sold in October for the price of NIS 49.90 at all MAC cosmetics and Bobbi Brown Makeup outlets or online:
All proceeds from the shirt sales will go directly to the Israel Cancer Association to support its activities.
Take a picture in pink and win a prize!
Upload your photo to Instagram, hashtag the photo #חולצה_בוורוד and you may win NIS 2000 worth of products!
Please click here for further details.
Thanking you in advance for your support and wishing you good luck in the Instagram contest!