Pitch in on the Fight against Cancer by buying the "This is a Pink Shirt"


The Estée Lauder Companies' Breast Cancer Awareness (BCA) Campaign and the Israel Cancer Association (ICA) are launching the "This is a Pink Shirt" Project and have designed a black shirt for men and women bearing the caption: This is a Pink Shirt.


ICA This is a Pink Shirt


Big-Bullet-SQR.gif The shirts will be sold in October for the price of NIS 49.90 at all MAC cosmetics and Bobbi Brown Makeup outlets or online:


bul3 Drugstore

bul3 Shop.timeout:


All proceeds from the shirt sales will go directly to the Israel Cancer Association to support its activities.


Big-Bullet-SQR.gif Take a picture in pink and win a prize!


ICA This is a Pink Shirt


bul3 Upload your photo to Instagram, hashtag the photo #חולצה_בוורוד  and you may win NIS 2000 worth of products!

bul3 Please click here for further details.


Big-Bullet-SQR.gif Thanking you in advance for your support and wishing you good luck in the Instagram contest!