Throughout the month of October, the Israel Cancer Association is launching a collaboration with 'On Life' Portal, a social media content and current events website for women.
As part of this initiative, female opinion leaders in Israel post a photo of themselves opening their eyes and conveying a message:
"Open your eyes - 'at any age and regardless of any health conditions, if you feel a lump or any kind of change in your breast, contact your doctor to clarify the nature of this lump or change".
Tzofit Grant has something to say to you:
"Open your eyes. Don't be afraid of knowing. Take care of yourself. If you feel something's wrong with your breast - go get yourself checked!"
Eden Harel has something to say to you:
"Open your eyes. If you feel a change in your breast - get it checked out."
Tal Navarro is asking you to open your eyes:
"Open your eyes. Have the time of your life - don't wait for life to seal your fate. Don't put it off. Get yourself tested if you feel a lump in your breast."
This activity will also feature professional articles on the subject as well as personal stories.