With the aim of raising breast cancer awareness, Tama, a crop packaging company, is currently issuing a special limited edition of the flexible cylinder in pink.
Breast cancer is the most common cancer among women in Israel, and about 4,500 women are diagnosed with the disease each year.
Tama, in its call to farmers, has announced that it and other packaging companies in the Arava region are pledging to contribute NIS 10 for each pink flexible cylinder sold, which will be dedicated to supporting ICA 'Yad Lehachlama' group activity.
'Yad Lehachalama' is a group comprising women who have developed breast cancer, coped with the disease and recovered. These women volunteer to support and assist other women who have recently been diagnosed with breast cancer and face the same challenges.
The volunteers undergo training at the ICA and are assigned to patients from a similar background, of approximately the same age and who followed a similar disease trajectory.
The pink flexible cylinder will be exhibited for the very first time at the 2015 Arava International Agricultural Fair, scheduled to take place on 28 and 29 January in the Arava.