ICA Around the World
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ICA organizes an unforgettable day for young cancer patients and their mothers


A very special day was organized by the volunteers of the "Look Good... Feel Better" program for the sick children of the Edmond and Lily Safra Children's Hospital of the Sheba Medical Center on January 9, 2011.


Esther Rosenberg being made up


The volunteers visited each and every room of the young patients and transformed their beautiful and innocent faces into teddy bears, lions, dolphins and elephants. The children were not the only ones to enjoy that special happening since their mothers were also offered a special treat as they were taken care of by make-up advisors.


"We have been in this hospital with our child for the past 5 months. I hardly ever make myself up as I barely ever leave the oncology department", said one of the mothers, whose son of three is being treated for cancer, to the MAC make-up specialist and to volunteer Harmony Roth, "That is why I really appreciate to be taken care of and made up. My son also really seems to enjoy it, especially the candies and the balloons".


Esther Rosenberg's mother being made up


The "Look Good... Feel Better" project of the Israel Cancer Association is a non-medical, brand-neutral public service program that teaches beauty techniques to cancer patients to help them manage the appearance-related side effects of cancer treatment. The program is dedicated to improving the self-esteem and aims to improve the patient's self-image and appearance through complimentary group, individual and self-help beauty sessions that create a sense of support, confidence, courage and community.